US tariffs jolts global coffee market as trade flow shifts

[https://invezz.com/wp-content/uploads/2025/07/Coffee-beans-on-table.png] The global coffee sector continues to grapple with significant supply chain disruptions, with US tariffs specifically disadvantaging green coffee from Brazil and roasted coffee from Switzerland, the ING Group said. While American consumers have largely been shielded from the impact so far, EU coffee roasters are now reassessing their strategies as trade flows undergo a substantial shift. The sector remains vulnerable to the various tariffs imposed on key-producing and exporting countries. TARIFF IMPACT Brazil and Switzerland, ranked first and third, respectively, in terms of coffee export value to the United States, face significant tariffs of 50% and 39%. Both countries have been actively negotiating with the US to strike a favourable deal, but the current situation has placed Swiss and Brazilian exporters at a market disadvantage. In comparison, exporters from South America only face a 10% tariff, which gives them the edge in the US market. US buyers are slow to adapt due to ongoing market uncertainty and the varied characteristics of coffee from different origins, ING said in its update. Brazil’s coffee exports to the US in August…