📊 Stock & ETF Trading

How to Trade ETFs vs Individual Stocks

ETFs vs stocks: when to choose diversification, how to judge liquidity and spreads, and the strategies that fit each best.

Key Takeaways

  • •ETFs = diversification + lower single-name risk
  • •Judge ETF liquidity by underlying basket, not just on-screen volume
  • •Use ETFs for trend/rotation; pick stocks for idiosyncratic edges

Pros & cons

ETFs

Pros: Diversified, typically tax-efficient, small expense ratios

Cons: May have tracking error and spreads

Stocks

Pros: Higher upside (and downside), earnings catalysts, more research edges

Cons: Earnings risk, single-name concentration

Liquidity & execution

  • •Check bid-ask spread and iNAV/NAV premium on thin ETFs
  • •Prefer limit orders, especially near open/close

Strategy fits

ETFs

Trend following, sector rotation, risk-parity.

Stocks

Earnings momentum, turnaround plays, deep research edges.

Costs

ETFs: Expense ratio + hidden spread cost.

Stocks: Consider earnings gaps and slippage.

When to choose what

Choose ETFs when:

  • • Trading broad market trends
  • • Implementing sector rotation
  • • Want diversified exposure
  • • Risk management is priority

Choose stocks when:

  • • You have company-specific research edge
  • • Trading earnings momentum
  • • Seeking higher potential returns
  • • Playing specific catalysts

Practice Both

Pick one broad-market ETF and one sector ETF to practice execution with limit orders this week.

Frequently Asked Questions

Low ETF volume = bad?

Not always—if underlying is liquid, execution can still be fine.

Use stops on ETFs?

Yes—same as stocks.